PPC Asia Corporation, the exclusive Federal Tire distributor in Philippines recently held its 2012 sales meeting in Manila between December 1st and 3rd. At the three-day event, the nationwide sales team attended this special occasion. They emphasized his focus on product; shared new techniques; discovered the latest advances and prospects that will make Federal Tire better than ever to consider the arriving 2012 session. Delegation from Global Division, Federal Corp. also provided professional, comprehensive technical support and personnel training during the meeting to reinforce dealer’s network around the country. Other highlight includes in honor of individuals who have made significant contributions to the tire aftermarket.

“We are very thankful for having a high-performance brand products supplier like Federal. Together with its comprehensive knowledge and services in replacement market of tire, we are working to gradually to access the market trend. The competitiveness of the Federal product range; the ongoing marketing program, and the excellent relationship we have built gave us an advantage to attract a lot more new and existing customers.” quoted Ronnie Co, CEO of PPC.

“For over the past 3 years, Federal brand has grown considerably in the domestic marketplace of Philippines, and we hope that our partnership will go from strength to strength in the years to come.” Henry Lin, director of Global Sales Division, Federal Corp. recognized PPC’s hard work in raising Federal as an international premium brand, gave his comment in a statement.

To seek more of brand exposure and promote Federal Tire to another level, PPC has been concentrating its efforts on several nationwide autocross events this season, which many believed that it is not only the sport of today’s generation, but also a good way to learn vehicle control and club ethics through the individual time trial competition against the clock. Meanwhile, they involved in other forms of motorsports such as National Salon as well as PPC Touring Isuzu 4x4 tournaments.

More surprisingly, PPC and one of its key dealers have launched a strategically authorized joint image to the newly designed tire shop located near the region of Davao. It is a concept of one-stop workshop injected new vitality, and networked powerful combination of the Federal brand to meet the increasingly sophisticated local consumers’ needs.

In addition to its performance characteristics, the top technology and development under Federal banner further helped its flagship lines to be well fitted as original equipment to numerous world leading automotive manufacturers including Nissan, Isuzu, KIA and Hyundai to name a few.