News & Events

[2012/11/28] Federal Invited Customers to 2012 SEMA with Delight in Vegas

    Federal Tires has recently enjoyed a great success by showcasing its products at the major US based SEMA show in Las Vegas. We have also created a warm and cozy atmosphere with a greater level of prominence at Skylofts of MGM Grand Hotel to serve the unique needs of our long-time partners and key dealers across the country, as the brand is getting established in the USA and Canada.

    SEMA Show has always consistently been a commercial success for us. It was a great opportunity to introduce dealers and distributors to our latest additions of remarkable flagship products while explained the details of our development strategy for 2013. Using such a special networking and social event, Federal has displayed high quality and top-of-the-range tires including Himalaya ICEO winter studless, and Formoza AZ-01.

    The meeting session offered Federal’s customers the chance to meet in person with global sales team, and learn more about the knowledge that would help them run their businesses. All of which ensured them to get up-to-the-minute, relevant information, and nightlife of casual, private amenity only Las Vegas can provide.

    The Himalaya ICEO winter tyre employs the innovations of the new-generation high distribution silica and advanced compounding deliver the grip to face the challenges of severe weather road conditions especially in extremely temperature. Produced in Taiwan, the innovative profile studless tyre combines durability with low rolling resistance. Initially, the Himalaya ICEO line will be available to the Nordic Europe, Canada, Russian, CIS (Commonwealth of Independence States), and Japanese markets.

    In addition, the Formoza AZ-01 was specifically developed to provide a “quiet, comfortable ride with superior handling and control for today's leading touring coupes and sedans.” The tire features an asymmetrical tread designed to provide traction and rapidly evacuate water on wet roads at high speeds. AZ01 is an ideal fitment combines with optimized low noise and good level of wet grip handling.