News & Events

[2011/10/26] Federal Tyre Brought NTW and Dealers Together With Fun in China and Taiwan!!

NTW (aka National Tyre Wholesaler), the appointed Federal Tyre distributor in Australia and dealers have more recently explored the value of Chinese culture and beauty by planning an excursion to both China and Taiwan. Earlier in the day, they received a guided tour of the China factory to learn about the process of how a quality tire manufactured during their stay between October 12 and 13. Not only the Nanchang-based manufacturing facility was one of the highlights of the tour, they also got a chance to discover firsthand several high-tech and computer-driven systems work together seamlessly with human workers. Later on, they restlessly traveled to the Federal headquarter in Taiwan, a must-see destinations of Asia.

With the launch of several new lineups of tire, team force of Federal’s marketing executive demonstrated the cutting-edge technologies for the company's product portfolio including their merits, development, and design of various models under Federal brand by giving a number of new introductions aimed at presenting its dealers with new business.

Additionally, an emphasis on Federals’ RPM motorsports line and other newly launched products is showcased to follow Federal’s spirit of “Always Innovation; Always Breakthrough.” In his greeting speech of the meeting, Jamie Ma, CEO of Federal Corp. spoke to Federal dealers about the enormous opportunities for Federal in Australian marketplace said, “Our challenge and goal together, is to deliver the best performance and experiences that build an emotional connection with consumers, and gain their trust in our brand.” He then had the honor of unveiling the Ferrari 430 Scuderia, shodding RPM asymmetric sport tire with distinct Federal livery, and giving the dealers their first up-close and personal look at the first Taiwanese tyre to be perfectly fitted on the ultimate super cars, while further demonstrated Federal’s new state-of-the-art engineering through its unparalleled grip and handling for demanding driving enthusiasts.

After taking a trip to the Chungli plant for several rushing hours of the day, the Aussie delegates have some more places to hangout on their itinerary. A tour to Taiwan wouldn’t be completed without a visit to Taipei 101 Tower. Also known as the Taipei Financial Center, the skyscraper represents a Taiwanese icon of modernity, as they looming some 101 stories over Taipei, and enjoy the dinner at one of the highest restaurants in Taiwan at Yang Ming Mountain. Jamie and his wife have attended to share details and generated excitement. Another attraction to drop by the famous hot spring gateaway in Jinshan for hot spring spa and relaxation; and the National Palace Museum where it displays the world's greatest and rarest collection of traditional Chinese art crafts and historical documents.

The tour and meeting came and left with a bang! Thanks to everyone who made this event an incredible one. We look forward to having them for the next reunion coming up soon in the near future.