News & Events

[2012/09/06] First shipment of Federal Himalaya ICEO set sail for Russia

    Federal is pleased to announce the beginning of shipping its first sales of new modern winter tyre Himalaya ICEO to Federal Shina in Russia. The commence of initial delivery takes the company a step further in strengthening a close and more stable business relationship with our local partner and our distribution network.

    Having participated for its ninth staging of the Essen show event earlier in the first half of June in Germany, the Federal name is recognized worldwide for its innovation of design and technology. We are proud to be part of the international leading brands to showcase Himalaya ICEO─the latest addition to Federal’s flagship range of winter tyres. The interest and feedback of that it has gotten from international visitors across the world has been nothing short of fantastic.

    Nothing is more treacherous than an icy winter road. The Himalaya ICEO winter tyre, is exceptionally well-engineered for outstanding handling capability to face such challenges of severe weather road conditions, particularly in extreme temperature. Other distinguished features include three different circumferential tread pitches to reduce vibrations and road noise; the knife-edge-thin grooves cut into the tread elements and lock together to enhance winter traction. The result is a combination of multiple sipes and micro-pumps with a state-of-the-art silica-based rubber compound that ensures a safe and smooth ride in rapidly changing weather.

    This successful partnership opened up new opportunities for us, as we hope to expand the demands by providing excellent after sales support to our customers, and robustly grow our footprint in potential key markets such as Russia, CIS (Commonwealth of Independence States), Japan, and North Europe counties.

    Following its triumphant first shipment, we are looking forward to establishing a good image and reputation for supplying quality tyre in not only Russia, but also the world-wide marketplace.

    Known for its durability and reliability in winter driving, Himalayia ICEO is commercially available in sizes ranging from 155/70R13 through 245/45R18. Federal will aim to commission a manufacturing plan for some other popular aftermarket fitment soon by the end of this year.