News & Events

[2011/10/19] Federal Tyre Expands Sports Marketing in Southeast Asia!!

Located at the new multi-purpose track named Speed City KL, at the Selangor Turf Club, off Sungei Besi Highway, in Selangor, the recent second round of Open Drift Championship (aka ODC) 2011 witnessed the official launch of a prominent collaboration between the title sponsor, Federal and A-One Tyres for one of the most exciting racing experiences in Malaysia.

During the thrilling motorsport event, audiences and fans were expected to catch the drift action directly from an outdoor LED screen. There were also freebies to be given out, while live entertainment of the ODC pit stop that begins rumbling its drums for the Saturday night competition. Mervyn Nakamura, a star drifter representing Federal Tyre Malaysia, showed spectators how to maintain good performance in the ODC drift track. It is a great opportunity for both local and international drifters to compete in a premier drift championship, and to try a fast-growing tyre manufacturer’s performance tyres, the RSR and 595 series.

The ODC Race Queen Finale was a successful highlight of the race, with 8 lovely ladies winning the first ODC Race Queen titles after showcasing great personality and excellent poise in front of a crowd of 300 and a panel of Celebrity Judges. From covering international drift events to organizing our very own, it is a showcase of the Federal’s long time effort of bringing the drift scene closer to Asia.

Backed by the strength and support of the Federal, the partnership with A-One Tyres is a win-win situation for both the Taiwanese manufacturer and the dealer as they distribute high quality product, and offer comprehensive tyre services at competitive prices by knowledgeable, reliable and well trained staffs who aim to supply a high level of retail and service experience to discerning Malaysian drivers.