News & Events

[2011/8/3] Federal shows its face to the world with Facebook and Twitter presence online

Federal is a global leading manufacturer of the industry that not only in engineering quality tires, but also in listening to our customers and providing what they really need by launching a Facebook page and Twitter account to embrace its participation of social networking.

Other than traditional media campaigns, the launch of Federal Facebook application is an exceptional and envisioning one. In order to take a more aggressive digital and social media communications approach, we update current, expanded features and sections for an easy and user-friendly navigation. It will keep the growing users informed of its latest news and events, announcements, press releases and photos. Moreover, the Federal Youtube channel will allow fans the opportunity to contact the tire manufacturer and other driving enthusiasts directly as all the compelling video clips can be publicly commented upon. This electronic destination also serves as a forum and community of tire dealers and racing professionals to share their thoughts, exchange views on topics, challenges and solutions that can help to enhance sustainable mobility, or simply add a new video player component for viewing archived racing series Federal sponsored. Most importantly, it drives interaction with customers and potential customers all over the world in a timely manner.

Since the beginning of the year, Federal Tires has significantly expanded our motorsport engagement in 2011. There is a great assortment of downloadable stories, images and films with various different topics accompanying a brief description of each contributed by a diverse line-up of its racers and adventurers to choose from. The idea of the site contains a preview post of the new tire trial and its test report available in hand that brings the Federal Tires experience to life as we have successfully completed the first couple of races for the season.

Following numerous enthusiastic responses received through our Facebook page, the fresh look and design of Federal’s social network is reflective of the company’s marketing strategy. “We are excited to connect with our members by incorporating Twitter and Facebook into our communications efforts,” According to Taz Yeh, Federal Motorsports Project Manager. “, and we believe access to these major social networking spaces will further strengthen a more powerful presence on the Web.” He explained.

Head over to to check out our exclusive photo coverage of the events at
And don't forget to become a fan of Federal Tires on Facebook. We welcome your feedback!