News & Events

[2013/12/6] Federal Tyres becomes exclusive title sponsor of the most famous European drift series

Federal Tyres and the organizer of King of Europe entered into a contract. The Taiwanese manufacturer will give its brand bane to the Street Legal/ Queen of Europe Series and become the official tires sponsor in the forthcoming 2014 season. Leader in the international tires business, Federal will further popularizes its products on specific fast growing drifting markets.

The world-class drifters and the widespread championships attract thousands of fans to the racecourse: the highly popular King of Europe drift series has been going on annually since 2005 across more than twenty countries and seventy events in ‘old’ continent. The popularity of the championship will be further enhanced in 2014 by this new cooperation with the favourite tire brand of Adam Kerenyi, King of Europe champion 2009 and 2012. By giving their brand name to this prestigious international drift race, the management of Federal Tyres and the organizers of KOE are looking forward to having a long-term, fruitful relationship.
《This year we are set to cover all Europe with exciting Pro drift events》 explains King of Europe Drift Series boss Michaël Procureur. 《The series has covered 22 countries in the last nine years and 2014 is going to be the most revolutionizing season ever!》
《10 years. 22 countries. 71 events. We don’t need to add more details, King of Europe: home of European Drifting.》
Federal Marketing Manager Geoffrey Chang says,《It is Federal’s honor to sponsor the most prestigious drift series in Europe. 2014 is an important year for Federal, not only because we sponsor King of Europe, but also because it’s Federal’s 60th anniversary. In the year of diamond jubilee, Federal views KOE as great platform to have closer contact with our clients and end-users in Europe. Federal expects to bring the difference to races.》
If you can’t make it out to any of the King of Europe events, don’t panic. Each round will be livestreamed as well as on TV sets around the globe: with a full half an hour does of drift action on Eurosport, Motors TV, Ego channel and Russian Extreme.

For more information on the series head over to, or check out and