Federal had a busiest tour in August in Russia. The Taiwanese Tyre Manufacturer had not only launched their partnership with MUFC, the most famous football team in the world, but also attended Interauto as an exhibitor and participated in product launch of Taiwan Excellence at MIMS (Moscow International Motor Show).

On August 28th, during a launch event in Russia, Federal proudly announced the three-year agreement with MUFC and officially became the UK Premier League champions' tire partner in Russia and Taiwan. Through the event, Federal happily shared this news with its partners and also took the opportunity to meet with local Russian media to reinforce and convey Federal’s brand ideas and to develop concrete mutual relationship with them.

Federal took front and center at Interauto show as well and its varied ranges of tyre for all applications were on display. COURAGIA, Federal’s highly acclaimed 4x4 ranges and the winter tyre series, HIMALAYA, appealed to the eye of the visitors and received many positive feedbacks. Moreover, Federal met with local partners to strength the foothold in Russia. At the same time, Federal expanded the networks with international visitors all around the world.

With Taiwan Excellence awarded products, HIMALAYA ICEO and COURAGIA XUV, Federal also participated in Taiwan Product Launch at MIMS. Jamie Ma, C.E.O of Federal Corporation, as one of guest speakers, introduced the history of Federal and recommended rewarded tyres to the world.

“It was a great experience to meet with local and international partners in Russia and to show the world our passion, innovation and quality together with MUFC” says Geoffrey Chang, Federal’s marketing manager. “In the second half of 2013, Federal has a diversity of promotional activities and welcomes our partners to be involved in. Besides, 2014 is the sixtieth anniversary of Federal. We surely will take the chance to meet with our partners in a series of activities all over the world.”