Federal corporation held 2014 Greater China Dealer Annual Meeting from March 2 to 7 in Heilongjiang Province. The aim of the conference was to deliver the development scheme and marketing strategy of both Federal and Hero to Federal’s valued partners, to celebrate Federal’s 60th anniversary and to share the joy with them.
In order to perform Corporation’s motto and present cutting-edge products, in 2014 Federal Cup Ice Circuit Short Rally at Yabuli Reservoir at Harbin, Federal not only invited Jiling Biaochi Rally Team to demonstrate attracting drifting skills on icy road surface, but also gave a speech, delivering knowledge and safety guide related to driving on snow-covered road surface. Test-drive and car-racing competition have highly aroused participants’ excitement while they were experiencing the outstanding quality of Federal’s and Hero’s winter tyres, Himalaya ICEO and Alpaza AP01. The 2014 Federal Dealer Annual Meeting ended in festive mood.
Da-wu Chen, Federal Corporation’s Director of Global Sales and Marketing Department, says” Federal Corporation manufactures tyre lineups which have been enjoying a great prestige around the world. Through this meeting, Federal and Hero could listen to the dealers’ voice and adapt products to be better, and through this meeting, we look forward to building even stronger customer loyalty and attracting more supporters.”