Federal Tyres carried out a special program with its distributor, Cometti, and invited its Australian dealers to visit Taiwan in recognition of their devotion to the local promotion and marketing. Apart from elaborately arranging itinerary, Federal Tyres delivered comprehensive presentation to introduce company background and product information to the valued partners, who came all the way from Oceania, and the two parties had exciting opinion exchange. Moreover, the dealers are invited to visit Federal’s factory and warehouse which are located in Taoyuan, Taiwan.

Federal Tyres does not simply view the meeting as a marketing event, but also recognizes it to be an advantage for presenting the beauty of Taiwan to the world. Visitors were arranged to go to major, popular tourist spots in Taipei, including the Martyrs’ Shrine, Taipei 101, Chiang Kai-shek Memorial Hall and the National Palace Museum, experiencing the urbanization and metropolitan life of Taipei while becoming familiar with Taiwanese history, and what is more, spotting the beauty of Formosa, the island where Federal Tyres has rooted in and grown to be a tyre manufacturer so respected and prosperous worldwide.

Da-wu Chen, director of Federal Tyres’ Global Sales and Marketing Department, said’ The gathering provides Federal with an opportunity to appreciate the devotion of the dealers; besides, we have exchanged ideas and information which are favorable for us to see into local tyre market and vehicle industry so as to strengthen our competitiveness.’