In the second half of 2013, Federal Tyres kicked off an agreement with Manchester United Football club, becoming its official tyre partner in Taiwan and Russia. Such exciting partnership demonstrates the strong ambition of Federal Tyres, who is celebrating its Diamond Jubilee this year, to penetrate Russian market.

Viewing Asia and Russia as key market, Federal Tyres launches a trilingual (Chinese, English and Russian) microsite(http://federaltyresrussia.com/en/), which acts as an intermediary for building a closer relationship with the public, a platform of providing users with further product information, and a forum for having discussion with end-users. Moreover, the functional microsite connects with popular social media like Federal’s Facebook, Twitter and Google+ fan pages, and interacts with visitors through mini-games. Besides, gifts will be given out to the game participants.

Da-wu Chen, Director of Federal Corporation’s Global Marketing and Sales Department, comments” With the launch of microsite, Federal Tyres hopes to further introduce the partnership with Manchester United to the public. Meanwhile, to encourage participation, we will select winners of mini-games and award them with gifts.”