News & Events

[2014/01/29] Federal joined Tokyo Auto Salon as 1st stop celebrating 60th anniversary

Federal Tyres unprecedentedly joined 2014 Tokyo Auto Salon, viewing the exciting event as its first stop to kick off the diamond jubilee celebration and successfully attracting all the visitors and photographers with its comprehensive, outstanding line-ups, lovely Federal girls, exclusive show-up of Feddi the mascot, and exciting activities launched for interacting with the public. Jamie Ma, CEO of Federal Tyres, split the kusutama and declared the beginning of a series of 60th birthday celebrating events. Moreover, spectators sang ‘Happy Birthday’ song and Federal girls filmed an elaborate video, together witnessing the joy and fruitful achievement of Federal Tyres.
Jamie Ma commented that ’Federal is pleased to participate in this show, for Federal has strong connection with Japan, since we technically cooperated with Bridgestone and Sumitomo (a.k.a. Dunlop) in 1960s and 1980s, reinforcing Federal’s profound knowledge in creating the best products. Also, we have delivered excellent performance in drifting with 595 series products (SS595, 595RSR) in Japan. Tokyo Auto Salon 2014 provides us with a great channel to officially present Federal line-ups to the world. The 60th anniversary symbolizes not only our continuous effort in pursuing the best in the past but also represents a brand new start of Federal heading to more prosperous decades. We will take “Always innovation, Always breakthrough” as the motto to keep our products up with the times, aiming for creating a better record in the field.