News & Events

[2010/03/04] Federal Tire Presenting Official Tire Sponsor of U.S. Asphalt Legend Cars Racing

After extensively testing the SS595 for over 2,000 recorded laps at tracks throughout the United States, Federal Tires is excited to announce its debut as the official tire supplier for the 2010 racing season of Legend Cars Asphalt Series. Manufactured by U.S. Legend Cars and internationally sanctioned by INEX Corp., the Legends Cars have become one of the fastest growing segments of motorsports today. With racers being classified into four different divisions (aka The Pro Division; The Masters Division; The Semi-Pro and the Young Lions Division), this "family-oriented" series is going to be full of excitement for everyone at any age. Much more than a challenging race, we will also have a lot of big name drivers- all raced in the series on their way to the top of the sport, and it’s definitely going to be a heck of a show!!

Jamie Ma, CEO of Federal Corp. is very pleased to be a part of the new partnership noted: “It is the first event sponsorship for Federal and U.S. Legend Cars, and we look forward to boosting our exposure with new supply deal. We are confident the outreach will help promote Federal brand across the States as we are undertaking the task of advancing the sport of Legends Car racing. Running exclusively on Federal SS595 as standard fitment, Federal’s involvement in the Legend Car Series will be a perfect format to showoff strong capabilities and performance of our product.”

Originally developed in 2001 as a road legal, ultra-high performance tuning tire, the SS595 has undergone technical modifications to suit the purposes and abuse of competition. By giving ultimate control under the harshest conditions, the model has supported a wide range of motorsports players and competitions around the world. It bears the same concept as Legend Cars – fun and affordability.

With the Legends Million taking place on a NASCAR Sprint Cup Series off weekend on July 15 - 17 at the Mecca of Motorsports, Charlotte Motor Speedway, the addition of this race feature $1 Million Purse at grassroots racing level has not only attracted participants from all over the country competing for the top prize, but it also has international appeal. Two competitors from Europe have already registered. For the overall winner taking home unprecedented $250,000, and the final spot in the feature event is assured $10,000, this is a 100 percent guarantee for spectacular racing.

To increase the visibility to a larger worldwide audience, Federal will enhance presence with its distinguished logo identification and brand recognition in promotional materials at every event. The new INEX Edition Federal tire will be available for purchase at your local U.S. Legend Cars dealer by April 15th.