For the second successive year, Federal Tyres is going to take part in the 2013 Autopromotec running May 22-26 in Bologna Exhibition Centre, Italy. The Taiwan tyre manufacturer will take front and center at Hall 20, stand A 28 to further promote its extended product range, while introducing our flagship line-up of Formoza AZ-01 through a seminar to public.

On display will be the latest products and technology of Federal, including 595RPM featured to be worn by the ultimate super cars; 595EVO FRF ultra high performance tyre; Himalaya ICEO studless snow tyre to satisfy most demanding and severe wintery conditions ; Couragia FX asymmetric SUV tyre to suit the need for supporting the 3H of LSUV: High horse power, High center of gravity, and High chassis; as well as Couragia XUV─A new SUV All-season Touring tire delivering excellent stability and comfort for pleasant handling, especially for drivers of sport utility vehicles / crossover utility vehicles travelling among urban cities roads.

Highlighting the international event, Federal Tyres will also host a seminar to foster relations and trade exchanges between Federal and its distributors from across the world, the occasion will also provide a strong platform to officially launch Federal’s newest Formoza AZ01touring product, which is the best combination of performance, comfort, security and efficiency designed to target European markets. Meanwhile, Federal will have sales and marketing representatives on hand to communicate directly the value and benefits achieved by replacing them with pleasure.

Commenting on the new initiative, Geoffrey Chang, Manager of Marketing Dept., Federal Corp. said ”Autopromotec is a grand and growing industry event, and also a great opportunity to meet many international visitors out there to expand and develop new networks, as it is a key part of the company’s global growth strategy. Thus, we sincerely encourage visitors to join our new initiative in May.”