News & Events

[2013/03/18] Federal names Rito Marketing as official sole partner to distribute in Malaysia

Taiwan-based Federal Tyres has recently announced the appointment of Rito Marketing in Johor Bahru as their exclusive distributor in Malaysia.

As part of our efforts to grow the sport of drifting in Malaysia, Rito Marketing has extended its intention to raise awareness of the brand and reaffirmed the active involvement of Federal Tyres in the motorsport activities. The company staged the Federal Tyres Pro AM Drift Series 2013 at Speed City KL in Malaysia. With the objective of providing an official driver development for new aspiring drifters aiming to compete in prestigious Formula Drift Asia Series, the series is scheduled for 5 rounds for weekly Saturday Night “Drift Assault!” in 2013 season.

The battle was intense throughout the event, and qualifying session was no short of excitement, where Mervyn Nakamura was victorious to lead the pack with a score of 78 points among the qualifiers. His FD3s equipped with Federal RS-R handing the win to the second place overall, and made an amazing achievement by winning the Federal Tyres Pro AM Drift Series 2013 Round 2. The tyre provided exceptional performance throughout the competition, as it delivered real potential for drifters to increase traction to suit various applications with wide selections in popular sizes of highly modified and tuning market.

“We would like to congratulate all the teams from not only Malaysia and Singapore, even from Pakistan for making it a successful event. Rito Marketing is a firm with an excellent reputation and we are sure they will be a first-rate ambassador in Malaysia for the Federal brand, as we hope our local customers will benefit from our product expertise and Rito’s market knowledge.” Jerry Lai, Asia Sales Executive of Global Sales Division, Federal Corp. stated.

“To support the expanded relationship with Federal Tyres, Rito Marketing expects to add to its sales team in local market. Such initiative underlines the continued commitment to well supply a further comprehensive motorports product lines such as FZ201 semi slick racing tyre, as well as another flagship 595 RPM asymmetric sport tyre in the future. We look forward to further collaboration with Rito Marketing as we strengthen our position in the region and target new growth opportunities in key markets of Southeast Asia.” He continued.

Follow by a second round on 2nd March, the third round will come up next on 11th May. Don’t miss a chance for trophies and cash prizes of each Novice & Open category to all top 3 Federal shod winners.